Blade & Rose is a leading British children’s fashion brand, proudly celebrating 16 incredible years of bringing joy, colour, and character to little wardrobes everywhere. Instantly recognisable for our original, iconic signature leggingseach featuring playful, quirky designs on the bottom we’ve become a much loved name for parents and children alike.

Founded in 2010 by Amanda Peffer during her maternity leave, Blade & Rose was born out of a simple, heartfelt idea. Inspired by her daughter Issey Rose, whose dresses Amanda kept tugging down while she crawled, and noticing a lack of exciting legging designs for babies, Amanda had a lightbulb moment: why not celebrate the cheeky little bottom instead of hiding it? And so, our very first leggings were created bright, bold, and full of personality.

Named after Amanda’s children, Harvey Blade and Issey Rose, the brand continues to grow while staying true to its roots: fun, functional, and fantastically comfortable clothing that makes little ones shine.

Over the years, we’ve expanded our collections to include a wide range of joyful and practical clothing made with high-quality, soft, and durable fabrics—always kind to delicate skin and built to withstand the adventures of childhood.

Ethical values are at the heart of everything we do. We've partnered with the same trusted factories since day one, building long-term, respectful relationships with people who share our commitment to fair working practices. All our manufacturing partners are BSCI-certified, ensuring ethical, legal, and responsible production standards. All our cotton is Oeko Tex standard ensuring there are no nasty chemicals and safe  for you little ones

As we celebrate our 16th birthday, we want to say a heartfelt thank you to our amazing community of customers, partners, and little fashionistas who’ve grown with us. Here's to many more years of creativity, quality, and bottoms that make you smile!

Blade & Rose – Designed to Delight. Made to Last. Loved for 16 Years.

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