Alice Wheeler London is proud to celebrate its roots and its future at this year’s Harrogate Home & Gift fair one of the UK’s leading retail trade events.

Building on the heritage of parent company Fancy Metal Goods Ltd, which has been a fixture at Harrogate for over 35 years, Alice Wheeler London made its debut at the show in 2019 and quickly established itself as a leading handbag and accessories brand. With the new Autumn/Winter 2025 collection, offering a new range of colourways like Chocolate, Berry, Olive and showcasing standout designs like the Kensington collection, the new look Sloane shoulder bag, and the reimagined Mini Soho Crossbody Bag.

Paul Woodyatt, Managing Director of Alice Wheeler London, reflected on the milestone:

“Harrogate Home & Gift has been at the heart of our journey since our launch. It’s more than just a show it’s where we’ve forged lasting business relationships and met wonderful customers. Bringing Alice Wheeler London here for its launch in 2019 felt like a natural evolution for Fancy Metal Goods, and it’s been incredible to see how the brand has grown in the past 6 years.”

Oliver Woodyatt, Sales Director and son of founders Paul and Deborah Woodyatt, added:

“Harrogate has always felt like home for us. As a family business, it’s exciting to see how Alice Wheeler continues to connect with retailers old and new. The new season’s collection reflects everything we stand for quality, innovation, and a strong commitment to our customers for value.”

Visitors to Harrogate Home & Gift can find Alice Wheeler London at Hall A B-30, where the team will showcase the new Autunm / Winter Collection.

For more information about Alice Wheeler London and Fancy Metal Goods, visit www.alicewheelerlondon.com.