Founded by a determined mum Amanda Peffer who simply couldn’t find the fun, functional clothing she wanted for her little one, Blade & Rose was created to fill a gap in the market. What started as a clever idea — knitted leggings featuring playful characters on the bottom — quickly became a revolutionary concept that transformed children's clothing in the UK.

From humble beginnings start up in the  families front room whilst on maternity leave, 1st designs launch, all the family at Christmas Markets, moving to their 1st office).To becoming a multi award-winning, industry-recognised brand, Blade & Rose’s journey is a true testament to creativity, perseverance, and the power of thinking differently. Over the past 15 years, the company has grown a loyal following of parents, grandparents and children who love their bold designs, premium quality, and imaginative spirit.

As Blade & Rose celebrates this milestone, it remains proudly family-owned and committed to designing innovative, fun-filled clothing that brings joy to little adventurers everywhere.