Noodoll, the celebrated London-based lifestyle brand, continues its successful sustainable design partnership with Italian company 24Bottles, offering an expanded range of adorable character-themed water bottles that make eco-friendly hydration irresistibly cute.

A Partnership Born from Shared Values

The collaboration between Noodoll and 24Bottles represents a perfect alignment of design excellence and environmental consciousness. Founded on 24Bottles' mission to unburden the planet from disposable plastic bottles, this partnership transforms everyday hydration into a delightful experience while supporting sustainable living practices.

"As a mother, I want to make sure my daughter understands the importance of looking after the environment," says YiYing Wang, Founder of Noodoll. "We've designed this range with 24Bottles, whose founders are themselves environmentally conscious parents, pushing back against throwaway culture and encouraging people to look after and re-use items."

Expanded Character Collection

The current bottle range features seven beloved Rice Town characters, each bringing their unique personality to sustainable hydration:

• Ricepudding | Mint - Fresh and calming
• Ricecracker | Citrus - Bright and energizing
• Ricecarrot | Pink - Sweet and playful
• Ricebamboo | White & Black - Clean and sophisticated
• Ricemon | Cocoa - Warm and comforting
• Ricedino | Pink & Green - Available in two vibrant options for dinosaur besties

Premium Quality Meets Playful Design

Each 250ml bottle is crafted from extra lightweight stainless steel, featuring a leak-proof flip-open lid that makes drinking easy and mess-free. At the perfect size for little hands to hold and easy to carry, these bottles prove that functional design doesn't have to compromise on personality or charm.

The bottles embody 24Bottles' philosophy that "good design can change things for the better and can help people improve their health and quality of life as well as their look, in an environmentally friendly way."

Environmental Impact

With single-use plastic bottles numbering 7.7 billion annually in the UK alone, the Noodoll x 24Bottles collection offers a stylish solution to a pressing environmental challenge. The partnership demonstrates how beloved characters can inspire positive behavioral change, making sustainable choices feel natural and enjoyable rather than sacrificial.

Global Reach and Recognition

Since launching, the collaboration has resonated with Noodoll's global community of 122K+ followers across social media platforms. The bottles are available through Noodoll's network of over 600 carefully chosen stockists across 22 countries, from renowned museums to independent boutiques, ensuring these sustainable companions reach Rice Town fans worldwide.