The collection features 12 adorable characters; miniature versions of the already-adored plush toys. 

Noodoll's best-selling sensation, Ricespud the potato, which consistently sells out with each restock, has already generated significant buzz as a keyring. A sneak-peek on social media garnered hundreds of enthusiastic comments during the development stage, demonstrating the strong demand for this product. 

Each character in the collection is perfectly sized to fit comfortably in the palm of your hand, whether you're a child or an adult. They vary in size, ranging from 6 to 10.5cm, ensuring that each character maintains its unique proportions and charm. 

The keyrings come equipped with a high-quality stainless steel bead chain featuring a ball connector clasp. This versatile attachment allows users to easily hang their plush companions wherever they like, from backpacks to purses. For those who prefer their plush toy without the keyring, the chain can be completely removed, making them the ultimate mini plush companion.

With their premium quality, adorable designs, and versatile functionality, Noodoll's new plush keyrings are set to become the must-have accessories for plush toy enthusiasts of all ages. 

For more information about Noodoll and its keyring collection, visit noodoll.com or follow @noodoll on social media. 

Notes to editors: 

For media enquiries please contact: Lucy Harris, noos@noodoll.com 

To find out more information about Noodoll visit noodoll.com 

Connect on social media: Instagram / Facebook / Pinterest / Tiktok / Xiaohongshu 

About Noodoll: 

Noodoll is a London-based design brand born out of playful imagination and loving dedication - to product quality, customer happiness, and unique style. Founded in 2009, Noodoll has now developed into a contemporary lifestyle brand, creating a range of products from toys to accessories. 

Female-led and proudly indie, Noodoll’s passion for what they do shines bright. From their Noodoll Surgery (Which repairs old plush toys for free for life!) to their Pre-loved scheme and their small batch / low waste manufacturing process, this is a company who pour their heart into what they do. Everything is designed with as much love and care as possible, with the mission of bringing a little happiness and joy to your everyday life. 

Noodoll’s unique products can be found on their official website noodoll.com as well as in over 500 stockists worldwide.