Noodoll, the beloved creator of whimsical plush toys, is thrilled to announce the additional new characters to their new Little Light collection. This innovative range of soft, squishy ambient lights is designed to keep children and the young at heart company throughout the night, offering a perfect blend of comfort and functionality. 

The Little Light collection features 11 charming characters from Noodoll's popular lineup with 4 new additions to add to the cuteness: 

1. Ricedumpling - One of 2024's top 3 characters for mini plushies 

2. Riceananas - The tropical favourite 

3. Riceboo - A year-round beloved character 

4. Ricecracker - The classic Noodoll character with a fresh coat of pastel 

We've created these lights to be more than just functional items. Each character is a companion, offering comfort and a soft glow to create a soothing atmosphere for bedtime or a little desk buddy to keep you company when it gets too dark. 

The Little Lights are handy in size, striking the perfect balance between whimsical fun and stylish design. They seamlessly blend into any room decor while adding a touch of playful charm. With two light modes offering brightness options, users can customise the ambiance to their preference. Operation is simple - a single tap anywhere on their head turns the light on and off. 

One of the standout features of the Little Light range is its impressive battery life. These cute companions can continuously glow for up to 24 hours, ensuring they last through the night and beyond. The lights are wireless and easily rechargeable via micro USB, making them convenient for use anywhere in the home or even for travel. 

In line with Noodoll's commitment to sustainability, the Little Lights are crafted from eco-friendly silicone. This material choice not only contributes to a reduced environmental impact but also ensures the lights are durable and safe for all ages. 

We're particularly excited about the inclusion of Ricedumpling and Riceboo in this collection. When we first launched these characters as a mini plush toy, they quickly captured hearts, with Ricedumpling becoming a top 3 mini plush this year. And Riceboo has shown that a cute ghost can be loved all year round, not just at Halloween! 

The Noodoll Little Light collection is available to purchase now at noodoll.com. With their adorable designs, practical functionality, and eco-friendly construction, these lights are set to become essential bedtime companions for children and adults alike. 

For more information about Noodoll and its new key ring collection, visit noodoll.com or follow us @noodoll on social media. 

Notes to editors: 

For media and sales enquiries please contact: wholesale@noodoll.com. 

To find out more information about Noodoll visit noodoll.com 

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About Noodoll: 

Noodoll is a London-based design brand born out of playful imagination and loving dedication - to product quality, customer happiness, and unique style. Founded in 2009, Noodoll has now developed into a contemporary lifestyle brand, creating a range of products from toys to accessories. 

Female-led and proudly indie, Noodoll’s passion for what they do shines bright. From their Noodoll Surgery (Which repairs old plush toys for free for life!) to their Pre-loved scheme and their small batch / low waste manufacturing process, this is a company who pour their heart into what they do. Everything is designed with as much love and care as possible, with the mission of bringing a little happiness and joy to your everyday life. 

Noodoll’s unique products can be found on their official website noodoll.com as well as in over 500 stockists worldwide.