Noodoll, the female-led plush toy brand, celebrates the phenomenal success of Ricespud, their adorable dress-up potato plush that has become the company's number one bestselling character. The cutest couch potato in Ricetown has captured hearts globally, particularly across Asia, where viral coverage has propelled the brand to new heights. 

Ricespud's charm has resonated powerfully across Asian markets, with significant viral coverage from publications including GirlStyle.sg, Newvibes.hk, Harper’s Bazaar and Bella Taiwan, who notably warned “Jellycat, Labubu, be careful”. 

A Collectable Craze with Heart 

What sets Ricespud apart in the crowded collectables market is Noodoll's commitment to creating more than just trendy toys. The brand stands by a "friends for life" philosophy, meaning every plushie is designed to be a lifelong companion. This philosophy is backed by Noodoll's unique promise of free repairs for life through their 

Noodoll Surgery service, ensuring that every Ricespud remains a cherished companion for years to come. 

The dress-up collection features multiple adorable designs that allow collectors to enjoy various themed versions of their favourite potato. From the charming Graduation Ricespud complete with black felt cap and diploma (with surprise message inside) to seasonal designs like the Snake Ricespud for Lunar New Year, each variation maintains the character's signature appeal while offering fresh collectability. 

Quality Craftsmanship Meets Sustainable Values 

Each Ricespud is meticulously crafted with delicate embroidered details and made from high-quality materials. The plushies are designed in London and lovingly made in China, ensuring superior construction that supports the brand's lifetime companion promise. Measuring 14 x 10 x 6cm for the mini versions, Ricespud is perfectly sized for cuddles and display. 

Beyond Bestseller Status 

Ricespud consistently sells out with each restock, and social media sneak peeks of new designs regularly generate hundreds of enthusiastic comments from fans worldwide. 

The character's success extends beyond plush toys, with Ricespud-themed enamel pins, keyrings, and various accessories allowing fans to carry their favourite potato companion wherever they go. 

About the Collection 

The Ricespud dress-up collection is available now at noodoll.com, as well as via wholesale at b2b.noodoll.com. 

For more information: Visit noodoll.com or follow @noodoll on Instagram, Facebook, Pinterest, TikTok, and Xiaohongshu 

About Noodoll: Founded in 2009, Noodoll is a London-based design brand born out of playful imagination and loving dedication to product quality, customer happiness, and unique style. Female-led and proudly independent, Noodoll has developed into a contemporary lifestyle brand creating products from toys to accessories. With their Noodoll Surgery repair service, Pre-loved scheme, and small batch manufacturing, Noodoll pours heart into everything they create,