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WAXKIND ADDS 100+ STOCKISTS AS VALUE-LED HOME FRAGRANCE CONTINUES TO GROW
Waxkind, the affordable home fragrance brand from The Fragrance House Group, has added more than 100 new stockists in under five months, helping drive sales growth of 162% in 2026.
The growth comes at a time when many retailers are facing increasingly challenging trading conditions and consumers are becoming more selective with discretionary spending.
According to The Fragrance House Group, the brand's success has been driven by a simple proposition: quality home fragrance products at accessible price points, with every product in the range priced at £9.99 RRP or less.
The range includes wax melts, reed diffusers and candles, supported by a compact retail display that occupies just over a square metre of floor space while typically generating around £10,000 in annual retail sales.
David Brown, Managing Director of The Fragrance House Group, said:
"Retailers are looking for products that genuinely earn their place on the shelf. Customers still want quality, but they're also more conscious of value than ever before. Waxkind has found a sweet spot between the two."
The company reports that demand for Waxkind displays has been so strong that it is currently awaiting its next production run of FSDUs.
Visitors to Home & Gift in Harrogate this July will also be among the first to see the latest addition to the range - a new glass candle collection featuring some of Waxkind's bestselling fragrances.
For more information, visit tfhltd.co.uk.