Baby Gifting Set includes a coordinating bib and muslin squares.  And carefully folded and presented in a Blade & Rose branded gift box some of the brand's bestselling characters and collections, the sets have been designed to offer retailers a premium gifting option that stands out both in store and online.

The launch follows valuable feedback from Blade & Rose stockists, many of whom identified a growing demand for beautifully packaged baby gifts that require no additional wrapping and are ready to give straight from the shelf.

Amanda Peffer, Founder and Managing Director of Blade & Rose, said:

"We are always listening to our retailers and customers, and one of the most common requests we received was for more premium gifting options. Our new Baby Gifting Sets offer everything parents, grandparents, friends and family members are looking for when purchasing a thoughtful baby gift. They are practical, beautifully presented and feature the quality and character designs that Blade & Rose is known for."

The bespoke gift boxes have been designed to elevate the gifting experience, making them ideal for baby showers, newborn celebrations, christenings, birthdays and special occasions throughout the year.

With gifting continuing to be a key growth category across garden centres, gift shops, children's boutiques and destination retailers, the new Baby Gifting Sets provide stockists with an easy to merchandise, premium product that delivers strong visual appeal and excellent giftability.

Launching across a selection of Blade & Rose's bestselling collections, the Baby Gifting Sets complement the brand's wider gifting range, which includes rompers, bibs, muslin squares, booties and accessories.

The new Baby Gifting Sets is available to retailers from Summer 2026.