Our mission is to make chocolate consumption more sustainable. The mainstream chocolate industry is shrinking our rainforests, damaging the environment and contributing to global warming on an alarming scale. The problem begins right at the source: with the farming of the humble cocoa bean. We’re tackling this issue head-on by planting one tree for every product sold. Together, we can create a fairer, more sustainable chocolate industry. 

The inspiration behind Love Cocoa comes from founder James Cadbury’s great-great-great grandfather John Cadbury, who set up Cadbury chocolate nearly 200 years ago. A philanthropist and anti-slavery campaigner himself, John Cadbury built his company on great ethical grounds, looking after its workforce and improving civil rights, and it is these same ethical values that remain at the heart of our company today.