20-22 July 2020
Harrogate
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Recent News

Jordan Evans / 26 May 2020
NEW PRODUCT LAUNCH: The sculpture celebrating and supporting the NHS
Created by sculptor Thomas Meadows and the artisans in their Exmoor workshop, Clapping H...
Jordan Evans / 21 May 2020
Facebook shakes up the world of e-commerce with the launch of Shops
Shaking up the world of e-commerce with the launch of Shops, retailers will now have the...
Halcyon Naturals / 15 May 2020
The Halcyon Naturals simple guide to lifting low moods
Mood management can be easily done at home as part of your daily routine to stay in happ...
Jordan Evans / 13 May 2020
How Instagram is helping foster small business love
This week Instagram launched their ‘Support Small Business’ sticker, giving its user...
Tea Robinson / 05 May 2020
BEHIND THE BRAND Eleanor Tomlinson
With over 200 bespoke commissioned artworks under her belt, Yorkshire born & bred artist...
Jordan Evans / 30 Apr 2020
HOME & GIFT LAUNCHES HARROGATE @ HOME
The organisers of the Home & Gift show have today announced the launch of Harrogate @ Ho...
Kat Maclennan / 24 Apr 2020
How to Plan for an Impactful Re-opening
As a Visual Merchandising Consultant, Kat Maclennan has spent her career collaborating w...
Jordan Evans / 22 Apr 2020
BEHIND THE BRAND We Love Seasons
We Love Seasons focuses on offering contemporary products for Easter, Halloween and Chri...
Jordan Evans / 17 Apr 2020
BEHIND THE BRAND BESPOKE AROMA
Education worker turned aromatherapist, Jo Evans, owner of Bespoke Aroma, launched her v...
Charlotte Simpson / 16 Apr 2020
Top Tips for using Instagram Live and Live Video for your brand
Many may be a bit hesitant as the word ‘live video’ can be out of someone’s comfor...
Catherine Erdly / 16 Apr 2020
4 steps to create a plan of action to help your business thrive
We are living in extraordinary times. The impact on everyone's lives have been immediate...
Jordan Evans / 09 Apr 2020
BEHIND THE BRAND Peper Harow
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kate Hardcastle / 08 Apr 2020
5 WAYS HOME & GIFT EXHIBITORS AND RETAILERS CAN SURVIVE THE CURRENT CLIMATE
Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in...
Kelly Grant / 07 Apr 2020
HOME & GIFT 2020 POSTPONED TO 2021
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
BEHIND THE BRAND VENT for Change
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Jordan Evans / 25 Mar 2020
BEHIND THE BRAND Little Blue Nest
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
PR Dispatch / 20 Mar 2020
3 ways for small businesses to move forward in uncertain times
The current challenging and tough climate is forcing a lot of small business owners to f...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
Vintage Child / 12 Mar 2020
The Road To A Sustainable Supply Chain- The Story of Vintage Child
Last year, Vintage Child donated enough to conservation charities to offset their CO2 em...
LIGA / 04 Mar 2020
Behind the Brand LIGA
Turning trash into charm and debris into beauty, LIGA capitalise on the power of recycli...
Wild & Wolf / 28 Feb 2020
BEHIND THE BRAND Wild & Wolf
In the quest to become the world’s most thoughtful gifting company, Wild & Wolf have g...
Heartful Cards / 08 Jul 2019
BEHIND THE BRAND Heartful Cards
Josie Wood explains why her cards speak from the heart...
Tianquis / 04 Jul 2019
BEHIND THE BRAND Tianquis
After 20 years of growing success, sterling silver jewellery brand Tianguis Jackson has ...
Brainstorm / 03 Jul 2019
Behind The Brand Brainstorm
Brainstorm Ltd is a leading provider of educational toys. We are dedicated to creating h...
27 Jun 2019
The 8 reasons you won’t want to miss Home & Gift 2019
At its core, retail is an industry powered by people and, with 85% of professionals stil...
Seddon and Davison / 20 Jun 2019
BEHIND THE BRAND Seddon and Davison
Learn how Mark's original photography has been used to create beautiful design led gifts...
20 Jun 2019
Behind the Brand Parlane
Behind the Brand Parlane takes us through their best selling products and what we can ex...
19 Jun 2019
The Best Dressed and Best Hats of the Royal Ascot 2019
The Royal Ascot has started and although it’s primarily about the races, it’s also a...
Jordan Evans / 12 May, 2020
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3 reasons you should have a Pinterest marketing strategy

Used by more than 300 million people world-wide each month and reporting a 60% year-on-year increase in searches, Pinterest is the digital destination for visual design and inspiration. With even more advancements made to its commerce capabilities in recent months and a 2.3x lower cost per conversion compared to other social media, there’s even more reason for retail brands of every size to be incorporating the platform in their marketing strategy.

1. A more inspired search
Where traditional search engines are great for when users know specific details of what they may want, Pinterest allows for a search more akin to how many approach physical shopping. This starts with a presentation of many options of varying styles, allowing the user to be naturally drawn to the image that sparks a reaction most before refining their search further. Presenting all types of content—including lifestyle shots, product cut outs and insightful blog articles—utilising Pinterest brings brands exciting opportunities to introduce their products and services to new audiences.

2. Shoppable Pins
In a time when most brick and mortar shops are unable to open, Pinterest has taken it upon themselves to present the platform as a digital alternative that captures the elements consumers love most. Consumers are obviously taking notice, with 83% of users surveyed indicating that they had made a purchase based on content they found on the site. What’s more, when pinners were asked what was most influential on their decisions of what or where to buy, 56% said Pinterest, whilst just 5% said other social media sites.
The introduction of shoppable pins means users can pivot from pinning to purchasing in just a few clicks; a smooth and enjoyable full-cycle experience, even online.

3. An authentic fit
Utilising the very best of machine learning, over time, a user’s Pinterest feed adapts and grows to be a true reflection of their tastes and desires. As searching and shopping becomes more visual than ever before, both organic and paid-for pins sit with natural alignment amongst a user’s feed for those who will truly connect with them to find.

The platform’s visual search means that users can select an area of an image on the site and then be shown a selection of similar pins, giving even more opportunity for discovery and reach.

For more Pinterest inspiration, take a look at our sister show, Top Drawer's, boards

 
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