18-21 July 2021
Harrogate
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Recent News

Jordan Evans / 09 Apr 2020
BEHIND THE BRAND Peper Harow
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kate Hardcastle / 08 Apr 2020
5 WAYS HOME & GIFT EXHIBITORS AND RETAILERS CAN SURVIVE THE CURRENT CLIMATE
Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in...
Kelly Grant / 07 Apr 2020
HOME & GIFT 2020 POSTPONED TO 2021
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
BEHIND THE BRAND VENT for Change
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Little Blue Nest / 25 Mar 2020
BEHIND THE BRAND Little Blue Nest
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
Vintage Child / 12 Mar 2020
The Road To A Sustainable Supply Chain- The Story of Vintage Child
Last year, Vintage Child donated enough to conservation charities to offset their CO2 em...
LIGA / 04 Mar 2020
Behind the Brand LIGA
Turning trash into charm and debris into beauty, LIGA capitalise on the power of recycli...
Wild & Wolf / 28 Feb 2020
BEHIND THE BRAND Wild & Wolf
In the quest to become the world’s most thoughtful gifting company, Wild & Wolf have g...
Heartful Cards / 08 Jul 2019
BEHIND THE BRAND Heartful Cards
Josie Wood explains why her cards speak from the heart...
Tianquis / 04 Jul 2019
BEHIND THE BRAND Tianquis
After 20 years of growing success, sterling silver jewellery brand Tianguis Jackson has ...
Brainstorm / 03 Jul 2019
Behind The Brand Brainstorm
Brainstorm Ltd is a leading provider of educational toys. We are dedicated to creating h...
27 Jun 2019
The 8 reasons you won’t want to miss Home & Gift 2019
At its core, retail is an industry powered by people and, with 85% of professionals stil...
Seddon and Davison / 20 Jun 2019
BEHIND THE BRAND Seddon and Davison
Learn how Mark's original photography has been used to create beautiful design led gifts...
20 Jun 2019
Behind the Brand Parlane
Behind the Brand Parlane takes us through their best selling products and what we can ex...
19 Jun 2019
The Best Dressed and Best Hats of the Royal Ascot 2019
The Royal Ascot has started and although it’s primarily about the races, it’s also a...
Jordan Evans / 17 Jun 2019
Home & Gift reveals most inspiring speaker line-up to date
Ahead of its 59th edition this July, renowned retail buying event Home & Gift has reveal...
Gibsons Games / 17 Jun 2019
BEHIND THE BRAND Gibson Games
Great games gravitate.....
Orla Kiely / 13 Jun 2019
Behind The Brand - Orla Kiely
Orla Keily explains us what her key products are for the season and why her iconic brand...
Victoria Turner / 10 Jun 2019
The Harrogate Girl's Guide
Local blogger The Harrogate Girl shares wit us her top places to visit in the town when ...
28 May 2019
Behind the Brand Wild & Wolf
Behind the Brand Wild & Wolf, reveals their new launches for 2019 and how they stay rele...
28 May 2019
Behind the Brand Orli Jewellery
Behind the Brand Orli Jewellery gives us a sneak peak at the the brand's newest collecti...
16 May 2019
Behind the Brand Tweedmill Textiles
Behind the Brand Tweedmill Textiles explains how the key to long term success lies in th...
14 May 2019
Gift of the Year 2020 to launch at Home & Gift
The Gift of the Year 2020 competition will officially be launched at this year’s Home ...
30 Apr 2019
Behind the Brand Stone Glow Candle
Behind the Brand Stone Glow Candle talks about how they create their wonderful candles a...
30 Apr 2019
Behind the Brand Halilit
New Behind the Brand Halilit, talks about how the company has been running for over 30 y...
Caroline Gardner / 11 Apr 2019
BEHIND THE BRAND Caroline Gardner
Caroline Gardner reveals how her distinctive style and designs make her stand out from t...
02 Apr 2019
Behind the Brand Hill Interior
Behind the Brand Hill Interior talks about how the company has been standing sine 1975 a...
PR Dispatch / 20 Mar, 2020
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3 ways for small businesses to move forward in uncertain times

The current challenging and tough climate is forcing a lot of small business owners to focus on what they can accomplish today opposed to in three months or in a year. While it's very hard to plan ahead at the moment and think clearly, one area that is more important than ever to dedicate your time to is PR.

Whether that's joining in on an online conversation or pitching your brand to press, keeping your awareness going means that you'll be able to stay visible.

Here we share some tips to help you move forward in these uncertain times.

Staying at home= more online content
because people are spending more time at hom the demand for at-home entertainment has increased, putting more pressure on the media, digital in particular, to produce more frequent and more tailored features.



redonline.co.uk


During this uneasy time people's mindset and priorities will be shifting. The press understands that they will need to adapt their content to what's happening right now and a lot of editors are turning to their readers asking what they want to read and see.



Time Out London is changing from TimeOut to TimeIn. Stylist Magazine have launched the initiative Working from Home with Stylist covering practical, reassuring and valuable advice and content. Stylist’s sister email brand Stylist Loves has also renewed and sharpened their focus on fashion, beauty, food and interiors to bring their subscribers great ideas and great products. 

Press are also doing what they can to raise smaller brands’ profiles and there’s been a notable increase in features putting the spotlight on indie brands including WhoWhatWear and Stylist Loves.


whowhatwear.co.uk


With consumers turning to press and social media for entertainment this is a great time to ramp up your online press presence. Prioritising your PR strategy now will help you stay on the forefront of people’s mind, even if they’re not buying at this exact moment.

It is also good to use this time to build a rapport with the press beyond email pitching. They are likely to be spending more time on social media and by interacting with relevant editors via Instagram or Twitter you’ll be able to capture their attention and nurture long-lasting press relationships.

Remember to bear in mind how relevant your products are at this particular time. Be more careful than ever about the wording you use in your communication to press as you don’t want to risk leaving a bad taste or damaging your reputation. The same applies for your marketing strategy.


Rethink your marketing and be mindful
While it’s not business as usual for anyone, you shouldn’t feel guilty for marketing your business. You need to do what you can to stay afloat, and both marketing and PR is vital now. But be extra mindful as to what you post. Limit your posting, soften your communication and make sure to ditch any sales-heavy and tone-deaf marketing campaigns and promotions. We’ll all be looking for added meaning and you’ll need to rethink your messaging so that you speak to your audience in a human, thoughtful and honest way.





@kankan_london



Do you normally schedule your social media content? Because the effects of the pandemic is evolving rapidly, pre-scheduled content should be replaced with real-time posting for now.

Everyone is being affected by the current circumstances and you also shouldn’t feel ashamed about sharing some of the challenges you might be facing. Don’t feel like you have to openly talk about specific numbers, but share what you’re comfortable sharing.

 
Show your support
Because most small businesses are feeling worried about what their future holds, supporting other businesses is more important than ever. Use any opportunity to put the spotlight on other indie brands. From joining in on online conversations and campaigns to rounding up your favourite brands through your Instagram Stories, now is the time to use your voice to support you fellow small business owners and their teams. Don’t underestimate how powerful your voice is and how helpful any little effort can be. 




@wearetrouva

PR Dispatch is a small business too and the best way we, as a business, are showing our support is by making as much useful and actionable content free to small businesses right now. We have our PR Power Hour (usually £24) and additional webinar both free at the moment as well as discounting our services with the code ‘supportsmallbiz’.

We know times are tough but as a community we can weather this storm together and we will all come out on the other side.


 
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