20 July-20 August 2020
Home & Gift 2021
keyboard_arrow_left See all news

Recent News

Jordan Evans / 21 Jul 2020
BEHIND THE BRAND Tweedmill
For decades Tweedmill has been delighting buyers and customers alike with their gorgeous...
Jordan Evans / 01 Jul 2020
Home & Gift Virtual schedule revealed
The organisers of Home & Gift have announced the launch of Home & Gift Virtual 2020, a t...
Jordan Evans / 24 Jun 2020
Behind The Brand: Devaiya Oils
After experiencing the benefits of essential oils for herself, Ruby Sagu knew she needed...
Celine Dibert, Press Loft / 24 Jun 2020
Getting ready for Christmas PR
Christmas happens twice in the world of PR. Every year, around mid-June to mid-July, bra...
Jordan Evans / 23 Jun 2020
Gift of the Year launches Gifts of Hope Awards
The Giftware Association has been so inspired by the specialist products, ranges and he...
Caroline Gardner / 10 Jun 2020
The Art of Journaling with Caroline Gardner
There are plenty of reasons that journaling is on the rise and becoming increasing popul...
Jordan Evans / 09 Jun 2020
#GiftThemThanks: New campaign ‘gifts’ back to key workers
The Giftware Association (GA), is calling on its members and gift companies across the U...
Jordan Evans / 04 Jun 2020
Meet The Maker: Sue Pryke
With a background firmly rooted in the crafts, Sue Pryke has built a career that has see...
Jordan Evans / 28 May 2020
4 Free Tools for Amazing Content Creation
From engaging blog posts to a captivating social media strategy, it’s never been more ...
Ian Pattison, Google Cloud / 27 May 2020
The Future of Retail: 2020
Ian Pattison, Head of Customer Engineering, Retail CPG & Travel at Google Cloud has shar...
Jordan Evans / 26 May 2020
NEW PRODUCT LAUNCH: The sculpture celebrating and supporting the NHS
Created by sculptor Thomas Meadows and the artisans in their Exmoor workshop, Clapping H...
Jordan Evans / 21 May 2020
Facebook shakes up the world of e-commerce with the launch of Shops
Shaking up the world of e-commerce with the launch of Shops, retailers will now have the...
Halcyon Naturals / 15 May 2020
The Halcyon Naturals simple guide to lifting low moods
Mood management can be easily done at home as part of your daily routine to stay in happ...
Jordan Evans / 13 May 2020
How Instagram is helping foster small business love
This week Instagram launched their ‘Support Small Business’ sticker, giving its user...
Jordan Evans / 12 May 2020
3 reasons you should have a Pinterest marketing strategy
Used by more than 300 million people world-wide each month and reporting a 60% year-on-y...
Tea Robinson / 05 May 2020
BEHIND THE BRAND Eleanor Tomlinson
With over 200 bespoke commissioned artworks under her belt, Yorkshire born & bred artist...
Jordan Evans / 30 Apr 2020
HOME & GIFT LAUNCHES HARROGATE @ HOME
The organisers of the Home & Gift show have today announced the launch of Harrogate @ Ho...
Kat Maclennan / 24 Apr 2020
How to Plan for an Impactful Re-opening
As a Visual Merchandising Consultant, Kat Maclennan has spent her career collaborating w...
Jordan Evans / 22 Apr 2020
BEHIND THE BRAND We Love Seasons
We Love Seasons focuses on offering contemporary products for Easter, Halloween and Chri...
Jordan Evans / 17 Apr 2020
BEHIND THE BRAND BESPOKE AROMA
Education worker turned aromatherapist, Jo Evans, owner of Bespoke Aroma, launched her v...
Charlotte Simpson / 16 Apr 2020
Top Tips for using Instagram Live and Live Video for your brand
Many may be a bit hesitant as the word ‘live video’ can be out of someone’s comfor...
Jordan Evans / 09 Apr 2020
BEHIND THE BRAND Peper Harow
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kate Hardcastle / 08 Apr 2020
5 WAYS HOME & GIFT EXHIBITORS AND RETAILERS CAN SURVIVE THE CURRENT CLIMATE
Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in...
Kelly Grant / 07 Apr 2020
HOME & GIFT 2020 POSTPONED TO 2021
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
BEHIND THE BRAND VENT for Change
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Jordan Evans / 25 Mar 2020
BEHIND THE BRAND Little Blue Nest
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
PR Dispatch / 20 Mar 2020
3 ways for small businesses to move forward in uncertain times
The current challenging and tough climate is forcing a lot of small business owners to f...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
Catherine Erdly / 16 Apr, 2020
keyboard_arrow_left See all news

4 steps to create a plan of action to help your business thrive

We are living in extraordinary times. The impact on everyone's lives have been immediate and dramatic.  It's leaving many business owners completely lost and, to a certain degree, feeling real grief for what has happened to their business.

I've been in retail for 20 years, and although this current crisis is the most challenging I've ever seen, I've lived through some pretty tough times, from businesses that went into administration to the 2008 financial collapse. 

I can tell you now that in any situation, there are always some businesses that do better than others. There are two choices right now.  You can choose to stay frozen in fear, or you can see this time as a chance to re-evaluate and come back stronger.  No prizes for guessing which type of businesses do better.

This blog outlines four steps to use this time to come back stronger.

It is designed to inspire you to think about how you can use this time to evaluate your business, identify your areas of growth, and hit the ground running when normal life resumes.

1. What is happening in your business right now?

Start where you are.  What are you still able and willing to do?  Take five minutes to think about all the elements of your business and write down what's still functioning and what has to be put on hold right now. 

Even if you are still able to operate, think forward a few weeks and try and identify any bottle necks or issues that might be coming up.  For example, you may still be able to dispatch products, but are your packaging suppliers still operating?

Be realistic - how much can you currently achieve given the time and resources that are now available to you?  Many of us are now juggling extra responsibilities with children home from school, so even if you technically can keep trading, do you actually have the capacity?


2. What do you need to work on?

A SWOT analysis (strengths, weaknesses, opportunities and threats) is a powerful and simple way for you to run through your business.  Identify what has been working well, then list out areas for improvement.  

To create a SWOT, fold a piece of paper in half and then in half again to give yourself four quadrants. Start writing down whatever comes up in your mind, don’t try and edit your thoughts as they go down on paper.  Just let them flow out and put each one into the appropriate section as you go along.

It’s important to take the time to reflect back on what has gone well and look at your strengths.  Starting with the positive will help you remember how far you have come.

With weaknesses, this is not an opportunity to beat yourself up, instead it’s about putting your finger on the areas of the business that need fine tuning.  Separate out the weaknesses in to the things that you have known for a while needed more work, and the issues that have come up as a result of the coronavirus.


3. Where do you want your business to go?

Imagine it's two years from now and you are being interviewed about how your business came out of this time.  What would you tell that person?  Did you pivot, or did you take the time to re-group but your original model was unchanged? 

It's important to connect with what you want the outcome to be before deciding how to move forward.  It’s easy when you are in panic mode to lose sight of the overarching goal for your business.  Taking a few minutes to visualize your future will help reconnect with that mission.

As business owners, it is our blessing and our curse that we can choose almost any path that we like.  Visualisation helps


4. What are you going to do next?

Use your areas of improvement that you identified in your SWOT analysis to put together a plan of action.  Try splitting your plan into short term objectives, medium term and longer term. 

Short term (in the next month) actions cover quick and easy wins, or areas that need urgent attention.  

Medium term covers the next 2-3 months and your longer term goals will be anything you’re going to tackle from the autumn onwards. 

Mapping out your goals like this can help reduce overwhelm - many of us get overwhelmed as we think we have to achieve everything all at the same time when that is rarely necessary.

Don't forget to be realistic about what you can actually achieve right now.  There’s a great saying - we overestimate what we can do in a day but underestimate what we can do in a year. 

Taking the time to consider your next moves will avoid any knee-jerk reactions and give you more clarity and confidence as you move forward during these turbulent times.

With more than 19 year’s retail experience—working with businesses of all sizes, from high-street household names to brand new businesses—Catherine is an expert in retail business strategy and planning. For more information about her incredible services, please visit www.futureretail.world
 
Processing. Please wait.
Loading...