20 July-20 August 2020
Home & Gift 2021
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Recent News

Jordan Evans / 21 Jul 2020
BEHIND THE BRAND Tweedmill
For decades Tweedmill has been delighting buyers and customers alike with their gorgeous...
Jordan Evans / 01 Jul 2020
Home & Gift Virtual schedule revealed
The organisers of Home & Gift have announced the launch of Home & Gift Virtual 2020, a t...
Jordan Evans / 24 Jun 2020
Behind The Brand: Devaiya Oils
After experiencing the benefits of essential oils for herself, Ruby Sagu knew she needed...
Celine Dibert, Press Loft / 24 Jun 2020
Getting ready for Christmas PR
Christmas happens twice in the world of PR. Every year, around mid-June to mid-July, bra...
Jordan Evans / 23 Jun 2020
Gift of the Year launches Gifts of Hope Awards
The Giftware Association has been so inspired by the specialist products, ranges and he...
Caroline Gardner / 10 Jun 2020
The Art of Journaling with Caroline Gardner
There are plenty of reasons that journaling is on the rise and becoming increasing popul...
Jordan Evans / 09 Jun 2020
#GiftThemThanks: New campaign ‘gifts’ back to key workers
The Giftware Association (GA), is calling on its members and gift companies across the U...
Jordan Evans / 04 Jun 2020
Meet The Maker: Sue Pryke
With a background firmly rooted in the crafts, Sue Pryke has built a career that has see...
Jordan Evans / 28 May 2020
4 Free Tools for Amazing Content Creation
From engaging blog posts to a captivating social media strategy, it’s never been more ...
Ian Pattison, Google Cloud / 27 May 2020
The Future of Retail: 2020
Ian Pattison, Head of Customer Engineering, Retail CPG & Travel at Google Cloud has shar...
Jordan Evans / 26 May 2020
NEW PRODUCT LAUNCH: The sculpture celebrating and supporting the NHS
Created by sculptor Thomas Meadows and the artisans in their Exmoor workshop, Clapping H...
Jordan Evans / 21 May 2020
Facebook shakes up the world of e-commerce with the launch of Shops
Shaking up the world of e-commerce with the launch of Shops, retailers will now have the...
Halcyon Naturals / 15 May 2020
The Halcyon Naturals simple guide to lifting low moods
Mood management can be easily done at home as part of your daily routine to stay in happ...
Jordan Evans / 13 May 2020
How Instagram is helping foster small business love
This week Instagram launched their ‘Support Small Business’ sticker, giving its user...
Jordan Evans / 12 May 2020
3 reasons you should have a Pinterest marketing strategy
Used by more than 300 million people world-wide each month and reporting a 60% year-on-y...
Tea Robinson / 05 May 2020
BEHIND THE BRAND Eleanor Tomlinson
With over 200 bespoke commissioned artworks under her belt, Yorkshire born & bred artist...
Jordan Evans / 30 Apr 2020
HOME & GIFT LAUNCHES HARROGATE @ HOME
The organisers of the Home & Gift show have today announced the launch of Harrogate @ Ho...
Kat Maclennan / 24 Apr 2020
How to Plan for an Impactful Re-opening
As a Visual Merchandising Consultant, Kat Maclennan has spent her career collaborating w...
Jordan Evans / 22 Apr 2020
BEHIND THE BRAND We Love Seasons
We Love Seasons focuses on offering contemporary products for Easter, Halloween and Chri...
Jordan Evans / 17 Apr 2020
BEHIND THE BRAND BESPOKE AROMA
Education worker turned aromatherapist, Jo Evans, owner of Bespoke Aroma, launched her v...
Catherine Erdly / 16 Apr 2020
4 steps to create a plan of action to help your business thrive
We are living in extraordinary times. The impact on everyone's lives have been immediate...
Charlotte Simpson / 16 Apr 2020
Top Tips for using Instagram Live and Live Video for your brand
Many may be a bit hesitant as the word ‘live video’ can be out of someone’s comfor...
Jordan Evans / 09 Apr 2020
BEHIND THE BRAND Peper Harow
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kelly Grant / 07 Apr 2020
HOME & GIFT 2020 POSTPONED TO 2021
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
BEHIND THE BRAND VENT for Change
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Jordan Evans / 25 Mar 2020
BEHIND THE BRAND Little Blue Nest
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
PR Dispatch / 20 Mar 2020
3 ways for small businesses to move forward in uncertain times
The current challenging and tough climate is forcing a lot of small business owners to f...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
Kate Hardcastle / 08 Apr, 2020
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5 WAYS HOME & GIFT EXHIBITORS AND RETAILERS CAN SURVIVE THE CURRENT CLIMATE

Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in customer understanding and runs global consultancy, Insight with Passion—which dedicates 40% of its time to supporting small businesses across the UK through free online workshops, mentoring and support.

Kate has some valuable advice for Home & Gift exhibitors and visitors navigating this difficult time.

1. Finance First: Think like your accountant, taking a fair and balanced look at your current position, understanding the potential support available from the government. Take clear and positive steps to ensure you can meet existing commitments or agree finance plans. Be cautious with your forecast - optimism is important but it’s far better to work on a more challenged view and then end up delighted with the result.

2. Genuine, Human Communication: Even if you’re not trading right now, keep in touch with your customers and do so in a genuine, human way. Don’t copy and paste messages you’ve seen online (we’ve all had that same email from hundreds of brands telling us they care about our safety) and avoid jargon and coronavirus buzzwords where possible.

3. Service Perfection & Personalisation: If you’re trading online, make every single order a great experience, from purchase to follow up email. Communicate regularly about order status and delivery, try to build a relationship to spark future sales and personalise the experience to your customer, perhaps with a handwritten note thanking them for supporting you right now. For gift purchases, you could invest in your packaging and look at personalisation as a way to make your brand stand out and make the experience of receiving your products even more special.

4. Try to Do the Right Thing: Whilst you and your business may be under significant stress right now, think of the opportunities you have to support your communities and grow your brand value in an entirely different way.  Consumers will remember what you did during this time and we’re already seeing brands who have done good e.g. those looking after their staff and key workers, coming out on top.

5. Use Engaging Content to Make Friends: Whilst at home, many consumers are spending more time than ever online, so use this time to build relationships with them, through quality content. You could host online home styling/craft masterclasses, ‘how to’ videos and sneak peeks of upcoming trends. If you can’t sell to people, look for other ways to connect with them and support them during this time. It doesn’t even have to be related to your product - even brands like Gucci are sharing World Health Organisation tips on staying fit in the home so try to understand the challenges your customers might be facing and seek to lessen the burden. Champion your customers through your social channels and celebrate their stories, perhaps getting them to share their own home styling pics and content which you can then showcase. A great example of this is Yorkshire Blankets. In addition to selling their blankets, soft furnishing and accessories which use surplus yarn online, the brand is keeping their customers busy with their DIY heart wreath making kits, sharing their customers’ ‘isolation creations’ online to increase the feelgood.


For more information on Insight with Passion and to get in touch with Kate, please visit
www.insightwithpassion.co.uk or https://www.linkedin.com/in/katehardcastle/
 
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