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LIGA / 04 Mar, 2020
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Behind the Brand LIGA
Can you tell us about who you are and what you stand for?
We are a husband and wife running a family business founded in late 2017 and we’re on a mission to share our passion to make sustainable materials affordable and useable for everyday products. We use beautiful materials such as Cork, Organic unbleached cotton, oyster shells, recycled papers, vegan wax, compostable cloth, bamboo, recycled EVA plastics and ceramics to create a sustainable collection. These are all ethically sourced from around the world with the hand printing, making and finishing carefully done in Cornwall.
How did LIGA and the idea of using cork come about?
I (Jennie) have a background in design and retail. As a buyer for the company’s retail shops, I wanted to source affordable gifts and homewares made from sustainable materials with a clean contemporary design. However, it was not something that I could readily find so I decided to design and make my own.
Then, the love affair with cork started fairly quickly. The eco-friendly process of cork harvesting enables the products to be made without the need for felling trees. This process doesn't interfere with the delicate eco systems of the cork forests (also known as Montado forests), keeping the forests safe for their animal inhabitants. Montado forests play a vital role in the control of climate balance by absorbing a huge 32 million tons of CO2 each year. The harvested cork is still in fact a living material, which continues to absorb CO2 long after it has been harvested.
We launched LIGA with tableware collections including cork placemats, trivets and Earthware pottery and we have now branched into sustainable gifts.
What do you love the most about the work you do for LIGA?
We are excited to be part of the eco awakening that is undoubtedly happening right now and gathering momentum. It is such a pleasure to be designing sustainable collections for charities such as the RNLI. They are an invaluable part of everyday life in Cornwall and we feel proud to be supporting them in a small way.
Knowing what you do now, what advice would give yourself when you were first starting out?
Growing a business is a challenge. It has risk attached and there are no guarantees. I think I would tell myself to believe in what you do, always listen to your instinct and face every hurdle head on.
Will you be launching any new collections at Home & Gift?
Harrogate 2020 marks LIGA’s 2nd consecutive appearance at the Harrogate Home & Gift show. We will be leading with our new ranges at the Harrogate Home & Gift Show, and will be adding additional designs to our cork placemat ranges.
Beach Clean: The new BEACH CLEAN range uses plastic saved from our oceans. The beautifully tactile Beach Clean range includes placemats, coasters, key fobs and notebooks. A rainbow of EVA plastic, sourced from our oceans, is nestled playfully amongst sustainably sourced cork. EVA plastic includes recycled beach products like flip flops – from EVA plastics that have been saved from the oceans. Combined with sustainable cork, hand harvested once every 9 years. Sustainable Cork + Recycled EVA Plastic saved from our oceans = Beach Clean Collection.
Smoked Cork: Smoked cork, naturally blackened introduces a new product range of placemats, coasters and trays that create a statement look.
Eco bands: Sustainable cork leather eco wrap bands that are vegan friendly. Available as single and double wraps in three different sizes.
Design service: LIGA are also launching their design service, making bespoke products for businesses, this has come from the success of working with the RLNI, RHS and P&O Ferries.
Any personal favourites from your new collection?
I love the innovative creation of the new material that is BEACH CLEAN – it’s very now and represents how we can take a different angle on looking after our Planet more.
Be sure to visit LIGA on stand DP1-A11 at Home & Gift Buyers' Festival 2020.