17-20 July 2022
Home & Gift
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/ 07 Jul, 2021
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BEHIND THE BRAND: THE ART FILE

Can you give an introduction to who you are and who/what your brand is and how long your brand has been around for? Is this your first Home & Gift?

At The Art File we recognise that the best way to support our customers through these challenging times is to continue to publish bright new designs and creative collections. So this year, we are launching 6 brand new Everyday collections together with over 50 new Occasion and Relation cards. There are also a number of new Everyday Gift Wraps and Bag designs. All of this exciting newness will be launching at Harrogate Home & Gift.

What’s been your biggest highlight whilst creating your brand? Why is it you love what you do?

Firstly, we are honoured to welcome two new designers to our ranks. It takes two is a brand-new collection design Kate Mainard, also one of the Art files new designers. This playful and contemporary collection celebrates the best of female friendship, with pastel colorways and elegant illustration combining to make the collection extremely appealing. Printed on a luxurious textured board and finished with matt gold foil and embossing, Remy’s first collection at The Art File is worthy of sending to your most special friends.

Can you tell us about your new collections/ranges that you’ll be launching at Home & Gift? (include any events you’ll arrange onsite if applicable)

Soul mates is a beautiful new collection of 16 cards by Art File in house designer Beth Kemp. The inspiration behind this collection follows the increasing trend of spiritual wellbeing and mindfulness connecting mind, body and soul. Finished with hot soils and embossed lines these cards are simply striking.

And last but not least we are incredibly excited to launch parade, a sensational new collection of Birthday and Occasion cards created by Art Files’ in house designers Claire Mayes. This clever collection consists of three different constructions; their zig zag cards, 3D box cards and 3D foldout cards. All of which are packed with additional finishes including hot foils and die cuts.

Any personal favourites from your new collection?

Grand and graceful is a magical new collection from the highly talented French designers Michael Cailloux. Grand & Graceful comprises 8 designs and features 8 animals set against star studied galaxy. The beautiful fun cared are finished with debossed lines.
 
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