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BEHIND THE BRAND Tianquis
After 20 years of growing success, sterling silver jewellery brand Tianguis Jackson has relaunched with an exciting redesign.
Brothers Rob and Scott Medd have joined forces in their long established family business and were looking to expand, so in 2017 they were delighted to acquire Tianguis Jackson after previous owners Ken and Lynn Taylor decided to retire.
Now the brand is supported by the deep resources of a new owner with long experience in the fashion jewellery business. Successfully trading in the UK for over 40 years, Tianguis Jackson’s parent company is a trusted partner and supplier to independent retailers and large international retailers.
That’s going to make for a pretty significant change of scale for the brand. Customers will notice a different level of attention and support, the kind of difference that can be so important to them in making a sale.
What makes this company stand out from the rest?
The brand came about when its founders, the Jacksons, were travelling round the world and came on a market selling silver jewellery that was totally unlike anything they’d seen for sale at home in the UK. It was remarkably good quality, beautifully made and the designs were so imaginative and distinctive. They set up the company pretty much from there –Tianguis is the local word for “market”. And when they talked to the market tradesmen, the story they discovered was even more inspiring.
Taxco in Mexico, which is where they were, is well-known in the trade as a centre for quality sterling silver, but the reason for that is just amazing. The whole city was founded on a silver mine which this extraordinary character called William Spratling used as a base in the 1930s. He was an American artist, a real adventurer type, and he made the most beautiful and unique designs in silver, using new techniques from Europe and America and working out his own ways to create to incredible standards. He founded a school of expert silversmiths or maestros whose successors produce much of our jewellery today. His designs were adopted by the artist Frida Kahlo and Hollywood stars including Marilyn Monroe and the director John Huston, and the tradition for innovation has continued there ever since.
Could you tell us about your ranges?
Our collection draws on the heritage of over a century of silverwork in Taxco and the legacy of William Spratling’s artistic vision. First the designs are individual and elegant, steeped in history and tradition. The second thing is the quality. It’s all sterling silver and beautifully made - what seals the deal is the craftsmanship. Every piece is hand finished by incredibly experienced and skilled craftsmen.
Any big trends you’ve spotted?
We know it’s a crowded market place and a challenging retail environment. We spotted that there’s space for a brand that’s already tried and tested and just needed a modern, elegant look that expresses its true heritage.
Since buying the business, we’ve worked long and hard on our brand identity, helped by specialists Orca Designs and The Jewellery Display Company. We launched a range of display options to meet all needs and budgets. The investment we’ve made in product and packaging and our new point of sale in 2019 undeniably makes a statement.
“Our regular customers perceived the collection as a new addition to our store.” ~ Helen Hogarth ~ H Hogarth Jewellers.
What can we expect from you at Home & Gift 2019?
Just seeing our new stand C5 in Hall C will convince you we have something different. After 20 years of growing success, sterling silver jewellery brand Tianguis Jackson has an exciting redesign and the testament is our Spring Summer range has already increased customer’s sales.
‘Tianguis Jackson is one of the brands we know will always sell. Our customers know its not available everywhere. We are really happy with the re-brand - the new look is more exclusive.’
~ David Hall Goldsmiths ~