29 May-22 July 2020
Home & Gift Virtual 2020
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Wild & Wolf / 28 Feb, 2020
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BEHIND THE BRAND Wild & Wolf

Could you introduce Wild & Wolf to our readers, for those who haven’t yet discovered this fantastic brand?
Wild & Wolf is an award-winning gifting company that creates original, design-led gifts and lifestyle products that demonstrate thoughtfulness, personality and integrity.

We love the detail of crafting great products and take time to make sure they deliver for any and all gifting occasions. We are home to several fantastic brands like Gentlemen’s Hardware, Yes Studio and Petit Collage along with a portfolio of powerhouse global licenses such as Roald Dahl, Ted Baker, Orla Kiely, V&A and others.

Where did it all begin?
We started out in 2005, in a tiny office in the historic city of Bath, UK. We were a little company with a big ambition—to create the world's most thoughtful, original, design-led gifts.
Today, fuelled by bright ideas, innovative thinking and heaps of passion, this ambition is firmly engrained in everything that we do.
Our talented designers in Bath are all about creating unique, design-led gifts and lifestyle products that combine style with substance. We love the detail that goes into crafting thoughtful products that spread happiness, mean more and live longer.

Over the past 15 years you have grown immensely, can you tell us about your global presence?
Our head office is in Bath, UK and our USA office is located in New York City. We also have two fabulous offices in Hong Kong and Melbourne, Australia, and a showroom in Milan, Italy. Working in partnership with the most respected national retailers, department stores and destination independents, we supply our products to more than 5000 stores, in over 60 countries around the world.

What exciting new products or lines are you working on that you would like to share with us?
A new decade brings a new identity for Wild & Wolf, and with that a new way to do things. With a focus on our core values of developing thoughtful, design-led gifts, we are introducing two new brands;
  • Wild and Woofy is our first pet gifting range with a unique point of view, bringing a voice to our furry friends.
  • W+W is a modern, gender-neutral, outdoors and everyday line of kits, multi-tools and drinkware.
Our beloved brands also see a lot of newness; Gentlemen’s Hardware tackles tech for the first time, with a stylish collection of accessories designed with the commuter and city dweller in mind.
Yes Studio sees a radical expansion into novelty gifts for SS20 and AW20 with that Friday feeling, as well as a refreshed look for bestselling core lines.
Ridley’s delivers yet more fun with a hilarious new drawing-themed party game and a unique Llama-themed game which will be shown at Home & Gift for the first time.
Petit Collage goes back to its first love; Babies, with a curated baby gift collection in SS20, to delight little ones and their parents.
These brands all sit alongside our licensed brands such as Orla Kiely, Ted Baker, V&A and the newly launched Roald Dahl range.
 
Any personal favourites from your new collection?    
With Wild & Woofy, we offer a modern, design-driven products for dogs and cats that set tails wagging. We love this collection of innovative accessories, grooming essentials and gift sets as they are uniquely positioned to celebrate our furry friends’ hilarious take on life – keeping pets feline great and thinking paw-sitive!

 

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