18-21 July 2021
Home & Gift Buyers Festival
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Recent News

Jordan Evans / 24 Mar 2021
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Jordan Evans / 24 Mar 2021
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Jordan Evans / 21 May, 2020
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Facebook shakes up the world of e-commerce with the launch of Shops

Shaking up the world of e-commerce with the launch of Shops, retailers will now have the ability to create digital storefronts through Facebook and Instagram – an invaluable opportunity to reach customers in a space they are already in.

Free and simple to set up, a user will be able to choose the products they want featured in their online catalogue, as well as customise the look and feel to best represent their brand; making online retail possible no matter how small a budget is.

Stating that plans for Shops were escalated so brands could take advantage of the online boom driven by COVID-19, rollouts over coming months will also include the ability to link products in live videos, access support via direct messaging, order products through WhatsApp and connect loyalty programmes.

Find more information on how to set up Shops, here.
 
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