Finding New Products at Trade Shows: A Practical Guide
Attending trade shows, such as the iconic Home & Gift Buyers' Festival, is an invaluable opportunity for buyers and retailers to discover the latest products, trends, and brands in their industry. With thousands of new products and over 500 brands on display, your visit to Home & Gift can be a game-changer for your business. In this practical guide, we'll share valuable tips for finding and selecting new products at trade shows and making the most of your time at these events.
1. Plan Ahead
Before attending a trade show, research the exhibitors and their offerings. Home & Gift's online A-Z Brands directory can help you create a list of must-see brands and products. Also, plan your schedule for the event to ensure you have enough time to visit your top picks and attend relevant seminars or workshops.
2. Set Clear Objectives
Identify your primary goals for attending the trade show, such as discovering new products for the upcoming season, connecting with potential suppliers, or focusing on eco-friendly products. This clarity will help you prioritise your time and make better decisions during the event.
3. Stay Informed
Attend seminars and workshops at the trade show to gain insights into the latest industry trends, challenges, and opportunities. This knowledge will help you select products that resonate with your customers and fit within the current market landscape.
4. Network with Peers
Trade shows like Home & Gift offer more than just product sourcing. They are also networking hubs where you can connect with like-minded retailers and buyers, sharing experiences, ideas, and insights. These connections can lead to valuable partnerships, collaborations, and even exclusive deals on new products.
5. Take Notes and Capture Visuals
Documenting your findings is essential for making informed decisions later on. Take notes about the products and brands that catch your eye, and capture visuals, such as photos or videos, to help you remember the products. This documentation will be invaluable when reviewing your discoveries and making purchasing decisions.
6. Evaluate Products
Critically assess the products you discover at the trade show. Consider factors such as quality, design, functionality, and sustainability. Ensure the products align with your business values, target audience, and intended retail price points.
7. Follow Up
After the trade show, organise your notes and visuals, and follow up with the brands and suppliers that impressed you. Building on these connections can lead to fruitful business relationships and access to exclusive products or deals.