20 July-20 August 2020
Home & Gift 2021
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Recent News

Jordan Evans / 21 Jul 2020
For decades Tweedmill has been delighting buyers and customers alike with their gorgeous...
Jordan Evans / 01 Jul 2020
Home & Gift Virtual schedule revealed
The organisers of Home & Gift have announced the launch of Home & Gift Virtual 2020, a t...
Jordan Evans / 24 Jun 2020
Behind The Brand: Devaiya Oils
After experiencing the benefits of essential oils for herself, Ruby Sagu knew she needed...
Jordan Evans / 23 Jun 2020
Gift of the Year launches Gifts of Hope Awards
The Giftware Association has been so inspired by the specialist products, ranges and he...
Caroline Gardner / 10 Jun 2020
The Art of Journaling with Caroline Gardner
There are plenty of reasons that journaling is on the rise and becoming increasing popul...
Jordan Evans / 09 Jun 2020
#GiftThemThanks: New campaign ‘gifts’ back to key workers
The Giftware Association (GA), is calling on its members and gift companies across the U...
Jordan Evans / 04 Jun 2020
Meet The Maker: Sue Pryke
With a background firmly rooted in the crafts, Sue Pryke has built a career that has see...
Jordan Evans / 28 May 2020
4 Free Tools for Amazing Content Creation
From engaging blog posts to a captivating social media strategy, it’s never been more ...
Ian Pattison, Google Cloud / 27 May 2020
The Future of Retail: 2020
Ian Pattison, Head of Customer Engineering, Retail CPG & Travel at Google Cloud has shar...
Jordan Evans / 26 May 2020
NEW PRODUCT LAUNCH: The sculpture celebrating and supporting the NHS
Created by sculptor Thomas Meadows and the artisans in their Exmoor workshop, Clapping H...
Jordan Evans / 21 May 2020
Facebook shakes up the world of e-commerce with the launch of Shops
Shaking up the world of e-commerce with the launch of Shops, retailers will now have the...
Halcyon Naturals / 15 May 2020
The Halcyon Naturals simple guide to lifting low moods
Mood management can be easily done at home as part of your daily routine to stay in happ...
Jordan Evans / 13 May 2020
How Instagram is helping foster small business love
This week Instagram launched their ‘Support Small Business’ sticker, giving its user...
Jordan Evans / 12 May 2020
3 reasons you should have a Pinterest marketing strategy
Used by more than 300 million people world-wide each month and reporting a 60% year-on-y...
Tea Robinson / 05 May 2020
BEHIND THE BRAND Eleanor Tomlinson
With over 200 bespoke commissioned artworks under her belt, Yorkshire born & bred artist...
Jordan Evans / 30 Apr 2020
The organisers of the Home & Gift show have today announced the launch of Harrogate @ Ho...
Kat Maclennan / 24 Apr 2020
How to Plan for an Impactful Re-opening
As a Visual Merchandising Consultant, Kat Maclennan has spent her career collaborating w...
Jordan Evans / 22 Apr 2020
We Love Seasons focuses on offering contemporary products for Easter, Halloween and Chri...
Jordan Evans / 17 Apr 2020
Education worker turned aromatherapist, Jo Evans, owner of Bespoke Aroma, launched her v...
Charlotte Simpson / 16 Apr 2020
Top Tips for using Instagram Live and Live Video for your brand
Many may be a bit hesitant as the word ‘live video’ can be out of someone’s comfor...
Catherine Erdly / 16 Apr 2020
4 steps to create a plan of action to help your business thrive
We are living in extraordinary times. The impact on everyone's lives have been immediate...
Jordan Evans / 09 Apr 2020
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kate Hardcastle / 08 Apr 2020
Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in...
Kelly Grant / 07 Apr 2020
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Jordan Evans / 25 Mar 2020
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
PR Dispatch / 20 Mar 2020
3 ways for small businesses to move forward in uncertain times
The current challenging and tough climate is forcing a lot of small business owners to f...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
Celine Dibert, Press Loft / 24 Jun, 2020
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Getting ready for Christmas PR

Christmas happens twice in the world of PR. Every year, around mid-June to mid-July, brands are organising Christmas product shoots and getting their imagery and collections ready for the Christmas season. 

To understand why brands need to have their Christmas images and collections ready so early, you need to know how lead times in the press work. Quarterly, bi-monthly and monthly glossy magazines normally work between two and six months in advance. Christmas is normally being researched very early, so prepare for Christmas PR in Summer to have the best chances of being featured in the press.

Today, we will give you five key PR tips to help you maximise your press coverage for Christmas to make sure you have the best chance for your products to be included in the festive gift guides. 

1. Get your images ready

Cut-out images
If you want your images to be included in Christmas gift-guides, make sure you have cut-out high-res images available. Cut-out images are photos where the object has been cut out from its original background onto a clean, white background, as below. 

Ryland, Peters & Small
Felt so Good
Portmeirion Ryland, Peters & Small Felt So Good

Those images will be perfect to include in gift guides and shopping pages that you see in magazines. Here is an example below:

Press Loft Trends

Lifestyle images
Lifestyle images can be a great way to bring in the newest Christmas trends. Journalists tend to use a mixture of high- res cut-out and lifestyle images, so having both is important to boost your coverage. Lifestyle images can be anything from adding in festive decorations to an image or having a festive backdrop. Here are a few examples of beautiful lifestyle images:
Charles Farris We Love Seasons Dora Designs
Charles Farris We Love Seasons Dora Designs

2. Create your own  guide 

Think about creating your own gift guide when pitching to journalists, this can be as simple as ‘Christmas gifts under £50’ - ‘Christmas gifts for coworkers’ - ‘Eco-friendly stocking fillers’. Journalists will love you for it!

3. Keep the subject line short when pitching and sending releases

When pitching your images to journalists and sending press releases, try to keep the subject line of the email short. Five to ten words is more than enough to tell journalists what the press release is about. Below are some great examples of press release subject lines: 
  • 5 personalised Christmas baubles for a special tree
  • The ultimate candle for Christmas styling
  • New quirky Decorations for Christmas 2020

4. Research key Christmas trends predicted for 2020

The first thing you should do is research the latest interior and gift trends that are likely to be key come Christmas time. We’ve never really had to predict Christmas trends when things are so uncertain and can change at any time, but try to carry out research like looking into colour combinations, decoration styles and furnishing trends. Keep your researched trends in mind when writing press releases and formulating keywords for your images. You can head over to the Press Loft trend page to find the most recent Christmas trends.

5. Pricing

When products are featured in magazines or in online content, the RRP will be shown. Journalists will favour products that have a price readily available and don’t require them to make additional enquiries. Having each image labelled with the price is greatly beneficial and saves tons of research time for the journalists. 

Securing press coverage for your gifts can be a long process. You’ll need to be persistent and really hone your pitch. Don’t be too disheartened at rejection, keep finding new publications to target and keep sending those emails to maximise your chances of getting your gifts featured in the press. Also remember that if you have missed the boat on pitching your images to glossy magazines, you’ll be able to target blogs, weeklies and maybe work with influencers to increase your brand awareness and press coverage. 
Press Loft is organising a webinar about Christmas PR in early July - register on the guest list here: https://bit.ly/2Cqu6tk

What is Press Loft?
Press Loft www.pressloft.com is a PR platform specialising in the home, gift and lifestyle sectors that helps thousands of brands to get their products into the press.

Their PR tools allow companies to easily secure press coverage and quality backlinks for SEO by connecting with their network of 20,000+ journalists, bloggers and influencers.

Get Free Press Coverage – take a 60-day free trial (only available to new customers only.)

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