17-20 July 2022
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Recent News

13 Jul, 2021 /
Inonge Litia
Gift of the year is nearly ready to launch
The largest competition in the gift and home industry is nearly upon us, with the 44th a...
07 Jul, 2021 /
Inonge Litia
BEHIND THE BRAND: THE ART FILE
At The Art File we recognise that the best way to support our customers through these ch...
28 Jun, 2021 /
Inonge Litia
BEHIND THE BRAND THE NORTHEN LINE
The Northern Line are a retail and wholesale business based in The Lake District. TNL st...
25 Jun, 2021 /
Inonge Litia
BEHIND THE BRAND DIMBLEBY CERAMICS
Dimbleby Ceramics are a husband and wife team of Mathew and Rachel who have combined th...
24 Jun, 2021 /
Inonge Litia
BEHIND THE BRAND THE HIGHLAND SOAP
The Highland Soap Company is a small, family-owned maker of soap and skincare products b...
Jordan Evans
/ 13 May, 2020
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How Instagram is helping foster small business love

This week Instagram launched their ‘Support Small Business’ sticker, giving its users a quick and easy way to send some love to their favourite indie brands.

The sticker can be used on both photos and videos in a person’s Instagram stories and allows viewers to visit the brand’s profile in one tap. They say your next customer is your current customer’s best friend, so what better way for small brands to reach new audiences in this difficult climate.

What’s more, stories using the tag are grouped in a highlight sitting in the highly-competitive position of first place in a user’s story bar, making this new feature an incredible way to encourage your fans and followers to show their support.
 
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