17-20 July 2022
Home & Gift
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Recent News

13 Jul, 2021 /
Inonge Litia
Gift of the year is nearly ready to launch
The largest competition in the gift and home industry is nearly upon us, with the 44th a...
07 Jul, 2021 /
Inonge Litia
BEHIND THE BRAND: THE ART FILE
At The Art File we recognise that the best way to support our customers through these ch...
28 Jun, 2021 /
Inonge Litia
BEHIND THE BRAND THE NORTHEN LINE
The Northern Line are a retail and wholesale business based in The Lake District. TNL st...
25 Jun, 2021 /
Inonge Litia
BEHIND THE BRAND DIMBLEBY CERAMICS
Dimbleby Ceramics are a husband and wife team of Mathew and Rachel who have combined th...
24 Jun, 2021 /
Inonge Litia
BEHIND THE BRAND THE HIGHLAND SOAP
The Highland Soap Company is a small, family-owned maker of soap and skincare products b...
Jordan Evans
/ 01 Mar, 2021
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How to get started with Thoughtful Marketing

n response to a growing number of customers asking if they could opt-out of emails for the mother’s day period, flower delivery brand, Bloom & Wild wanted to make a real difference by implementing what they called Thoughtful Marketing.
 


Not only were their efforts incredibly well-received by their community, but their commitment to understanding their customers’ needs, feelings and wants actually drove engagement, database retention and positive brand sentiment.

Aware that the more brands that employed thoughtful marketing, the better the world would be for customers at times of heightened sensitivity and stress, rather than gatekeep how they did it, Bloom & Wild created a dedicated site to help other brands do the same. On the site, a brand can pledge its commitment to the thoughtful marketing movement, as well as access a toolkit to help them get started.

Charlotte Langley, Brand & Communications Director at Bloom & Wild, shares more about their Thoughtful Marketing Journey with Amanda Perry below.  


 
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