18-21 July 2021
Home & Gift Buyers Festival
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Recent News

Jordan Evans / 24 Mar 2021
5 things to do before your store re-opens
With non-essentials stores across the country set to reopen shortly, retailers are turni...
Jordan Evans / 24 Mar 2021
SAVE THE DATE: HOME & GIFT TO RETURN TO HARROGATE FOR 2021
In response to overwhelming industry demand and in-line with government guidelines, Home...
Jordan Evans / 21 Jul 2020
BEHIND THE BRAND Tweedmill
For decades Tweedmill has been delighting buyers and customers alike with their gorgeous...
Jordan Evans / 01 Jul 2020
Home & Gift Virtual schedule revealed
The organisers of Home & Gift have announced the launch of Home & Gift Virtual 2020, a t...
Jordan Evans / 24 Jun 2020
Behind The Brand: Devaiya Oils
After experiencing the benefits of essential oils for herself, Ruby Sagu knew she needed...
Jordan Evans / 01 Mar, 2021
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How to get started with Thoughtful Marketing

n response to a growing number of customers asking if they could opt-out of emails for the mother’s day period, flower delivery brand, Bloom & Wild wanted to make a real difference by implementing what they called Thoughtful Marketing.
 


Not only were their efforts incredibly well-received by their community, but their commitment to understanding their customers’ needs, feelings and wants actually drove engagement, database retention and positive brand sentiment.

Aware that the more brands that employed thoughtful marketing, the better the world would be for customers at times of heightened sensitivity and stress, rather than gatekeep how they did it, Bloom & Wild created a dedicated site to help other brands do the same. On the site, a brand can pledge its commitment to the thoughtful marketing movement, as well as access a toolkit to help them get started.

Charlotte Langley, Brand & Communications Director at Bloom & Wild, shares more about their Thoughtful Marketing Journey with Amanda Perry below.  


 
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