20 July-20 August 2020
Home & Gift 2021
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Recent News

Jordan Evans / 21 Jul 2020
BEHIND THE BRAND Tweedmill
For decades Tweedmill has been delighting buyers and customers alike with their gorgeous...
Jordan Evans / 01 Jul 2020
Home & Gift Virtual schedule revealed
The organisers of Home & Gift have announced the launch of Home & Gift Virtual 2020, a t...
Celine Dibert, Press Loft / 24 Jun 2020
Getting ready for Christmas PR
Christmas happens twice in the world of PR. Every year, around mid-June to mid-July, bra...
Jordan Evans / 24 Jun 2020
Behind The Brand: Devaiya Oils
After experiencing the benefits of essential oils for herself, Ruby Sagu knew she needed...
Jordan Evans / 23 Jun 2020
Gift of the Year launches Gifts of Hope Awards
The Giftware Association has been so inspired by the specialist products, ranges and he...
Caroline Gardner / 10 Jun 2020
The Art of Journaling with Caroline Gardner
There are plenty of reasons that journaling is on the rise and becoming increasing popul...
Jordan Evans / 09 Jun 2020
#GiftThemThanks: New campaign ‘gifts’ back to key workers
The Giftware Association (GA), is calling on its members and gift companies across the U...
Jordan Evans / 04 Jun 2020
Meet The Maker: Sue Pryke
With a background firmly rooted in the crafts, Sue Pryke has built a career that has see...
Jordan Evans / 28 May 2020
4 Free Tools for Amazing Content Creation
From engaging blog posts to a captivating social media strategy, it’s never been more ...
Ian Pattison, Google Cloud / 27 May 2020
The Future of Retail: 2020
Ian Pattison, Head of Customer Engineering, Retail CPG & Travel at Google Cloud has shar...
Jordan Evans / 26 May 2020
NEW PRODUCT LAUNCH: The sculpture celebrating and supporting the NHS
Created by sculptor Thomas Meadows and the artisans in their Exmoor workshop, Clapping H...
Jordan Evans / 21 May 2020
Facebook shakes up the world of e-commerce with the launch of Shops
Shaking up the world of e-commerce with the launch of Shops, retailers will now have the...
Halcyon Naturals / 15 May 2020
The Halcyon Naturals simple guide to lifting low moods
Mood management can be easily done at home as part of your daily routine to stay in happ...
Jordan Evans / 13 May 2020
How Instagram is helping foster small business love
This week Instagram launched their ‘Support Small Business’ sticker, giving its user...
Jordan Evans / 12 May 2020
3 reasons you should have a Pinterest marketing strategy
Used by more than 300 million people world-wide each month and reporting a 60% year-on-y...
Tea Robinson / 05 May 2020
BEHIND THE BRAND Eleanor Tomlinson
With over 200 bespoke commissioned artworks under her belt, Yorkshire born & bred artist...
Jordan Evans / 30 Apr 2020
HOME & GIFT LAUNCHES HARROGATE @ HOME
The organisers of the Home & Gift show have today announced the launch of Harrogate @ Ho...
Jordan Evans / 22 Apr 2020
BEHIND THE BRAND We Love Seasons
We Love Seasons focuses on offering contemporary products for Easter, Halloween and Chri...
Jordan Evans / 17 Apr 2020
BEHIND THE BRAND BESPOKE AROMA
Education worker turned aromatherapist, Jo Evans, owner of Bespoke Aroma, launched her v...
Catherine Erdly / 16 Apr 2020
4 steps to create a plan of action to help your business thrive
We are living in extraordinary times. The impact on everyone's lives have been immediate...
Charlotte Simpson / 16 Apr 2020
Top Tips for using Instagram Live and Live Video for your brand
Many may be a bit hesitant as the word ‘live video’ can be out of someone’s comfor...
Jordan Evans / 09 Apr 2020
BEHIND THE BRAND Peper Harow
Ensuring customers are stylish from top to toe, with their lovely range of stylish socks...
Kate Hardcastle / 08 Apr 2020
5 WAYS HOME & GIFT EXHIBITORS AND RETAILERS CAN SURVIVE THE CURRENT CLIMATE
Kate Hardcastle MBE, often referred to as The Customer Whisperer, is a leading expert in...
Kelly Grant / 07 Apr 2020
HOME & GIFT 2020 POSTPONED TO 2021
As a consequence of the ongoing impact of the COVID-19 (coronavirus) pandemic, Home & Gi...
Jordan Evans / 02 Apr 2020
BEHIND THE BRAND VENT for Change
The brain-child of environmental and social entrepreneur, Evan Lewis, Bristol-based VENT...
Jordan Evans / 01 Apr 2020
A Celebration Of Snail Mail
As we move into April the US is celebrating National Letter and Card Writing Month but, ...
31 Mar 2020
Harrogate Convention Centre commissioned as temporary NHS hospital
You may have seen some media reports regarding one of the Home & Gift Show’s venues, t...
Jordan Evans / 25 Mar 2020
BEHIND THE BRAND Little Blue Nest
Uninspired by the abundance of typical baby textile patterns on the market when she beca...
PR Dispatch / 20 Mar 2020
3 ways for small businesses to move forward in uncertain times
The current challenging and tough climate is forcing a lot of small business owners to f...
19 Mar 2020
COVID-19: Home & Gift 2020 to run as planned
Home & Gift Harrogate has been a key date in the retail calendar for 60 years, bringing ...
Kat Maclennan / 24 Apr, 2020
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How to Plan for an Impactful Re-opening

As a Visual Merchandising Consultant I have spent my career collaborating with brands, creating exciting and commercial retail environments. Travelling all over the world, working in shops, side by side with store teams and customers has been the most fulfilling part of my job.  

Now, along with everyone else, I am stunned at how quickly normal life as we know it has changed.  My feelings swing from total paralysis through to a strong pressure to achieve and be fully productive in this strange and unsettling time.  I am hanging onto the thought that we are all in this together, I’m not the only person sensitive to this, these are completely normal feelings and emotions.   

Taking time to pause and reflect before rushing to action is an important step to take.  The world will be a very different place when we come through this trauma. What worked previously may not be the case anymore, every crisis is an opportunity to take stock and build new foundations.

Flexibility and agility are huge strengths that independent retailers have, the ability to change is so important right now.  I have been thinking of some points that capitalise on these assets to help plan for an impactful re-opening of your stores.

Reflect and review where you are now…..

It is important that facts are used to make informed decisions along side the more emotional unknows we will encounter.  

Product
  •  Look at stock levels, are you missing any key items?
  •  Can you build impactful stories?
  •  Do you have enough product to create full displays?
  •  Monitor your best selling lines over previous months or vs last year, where and how are they merchandised?
  •  Analyse your current VM principles, what works best for you visually and commercially?
  •  Space
  •  Map out your highest and lowest selling areas on a floor plan
  •  Assess fixture placement and store layout, could you re configure your store?
  •  Can you refresh or adapt existing fixtures by painting or cladding shelves and tables?

Windows

- Review your window calendar, plan in window displays around key events, product stories and promotions
- Design a range of different window concepts and cost them up so you can implement quickly and easily
- Do you need to freshen your window area, check lighting, repaint walls, floor and display tools?

Think about the future….

Imagine how exciting it will feel once can go out into the world again, customers will be craving newness and interaction with people and product.  There is a real
necessity to create innovative retail spaces and give customers access to experiences not available during lockdown. 

- Develop individual and bespoke customer events or services
- Consider personalisation of product or bundles of items
- Create total store take overs using themes or product stories, change everything frequently encouraging customers to come back and see what is new
- Click and collect/home delivery services will still be important
- Kindness, helping others, and connecting people is a real positive to come out of this process, retailers can help to facilitate this for local communities

Re-emerging from our homes will also feel nerve wracking, we have been strictly programmed to perceive space, physical distance and hygiene in a very different way now.  The retail environment needs to accommodate this ensuring customers and store teams feel safe and secure. 

- Consider space between fixtures, make sure there is enough room to navigate your space easily
- Do you need to control how many people are in the store at any one time, can you achieve this in an easy to understand and gracious way?
- Ensure there is enough space around the cash desk so everyone can wait  easily
- Should you consider become cashless and only accepting card transactions?

In conclusion…..

The only thing that is certain is no one will operate in the same way once we come out of lockdown, what will the new retail landscape look and feel like and what can you do to plan for this?#

- Take your time and process the situation
- Review where you are now
- Look at what you can do to refresh or change your current retail environment
- Plan a range of floor layouts, VM planograms and window concepts so you are ready to implement quickly
- Think about how you can excite and engage your customer
- Consider our new feelings about space, hygiene and physical distancing
- Remember every crisis is an opportunity to take stock and build new foundations, independent retailers have the advantage of adaptability and flexibility. I am excited to see how we all rise to this challenge, but above all be kind to yourself and take your time.

If you feel you would benefit from some advice specific to your brand and store environment, or to find out more about how I work with retailers, please contact me directly, I would love to hear from you.

Kat@dottodot.work

www.dottodot.work

@Kat_Maclennan











 
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