Home & Gift 2025 played host to a heartwarming announcement that’s sure to delight gift retailers across the UK: Joe Davies, one of the nation’s most respected giftware distributors, has unveiled its first-ever sentiment-based licensed collection, in partnership with the much-loved brand Fox Under The Moon.

This new collaboration marks an exciting milestone for both companies. On one side, Joe Davies brings decades of trusted service and a reputation for supporting independent retailers. On the other, Fox Under The Moon, the brainchild of artist and writer Stacey McNeill, has captured hearts through its gentle illustrations and emotionally resonant words, becoming a firm favourite among card buyers and readers seeking a quiet kind of comfort.

Together, they’re crafting a brand-new collection of sentiment-led gifts designed to uplift and connect, just the sort of offering today’s customers are seeking. Think mugs to start the day with kindness, jewellery that carries a quiet message, coasters, ornaments, jigsaws, and more, all adorned with the signature Fox Under The Moon artwork and messaging that fans know and love.

“This is a really exciting step for us,” said Paul Hooker, Managing Director at Joe Davies. “It’s our first ever sentiment-based licensed range, and we’re thrilled to be working with Stacey on a collection that feels so thoughtful and uplifting. Watch this space – it’s going to be something special!”

For Stacey, the collaboration represents a natural extension of her brand’s mission to gently encourage, uplift and support, something that resonates strongly in today’s fast-paced world.

“Partnering with Joe Davies is a wonderful opportunity to grow the brand in a way that stays true to its heart,” she shared. “Their commitment to independent retailers and care in curation made them a natural fit, and I can’t wait to see our little characters reaching people in even more comforting ways.”

With the collection set to launch in early 2026, retailers can look forward to previewing the range through Joe Davies' trade channels in the coming months.

Whether you're already a fan of Fox Under The Moon or discovering the brand for the first time, this new collection promises to bring a little more heart into homes, one thoughtful gift at a time.

This partnership is a great example of the kind of meaningful connections that come out of shows like Home & Gift. It’s where conversations turn into collaborations, and ideas grow into something bigger, something retailers can really get behind.

With more exciting launches just around the corner, now’s the time to get your next show in the diary. Register for Home & Gift 2026 and be part of the place where great things happen.