Are Trade Shows Worth the Investment? Unveiling the Truth
As retail businesses face a myriad of challenges, from increased online competition to the rise of eco-conscious consumers, the question arises – are trade shows worth the investment? In this blog, we delve into the benefits of attending trade shows, such as Home & Gift, and explore the truth behind their value for both exhibitors and buyers.
Trade shows offer unparalleled opportunities to connect with industry peers, discover new products, and stay up-to-date with the latest trends. Home & Gift, the buyers' festival of the summer, provides a prime example of how trade shows can be both functional and enjoyable. Set amidst the picturesque Harrogate sunshine, this event brings together over 500 brands and a vibrant community of buyers, creating an atmosphere of nostalgia and radiance.
For exhibitors, trade shows present an opportunity to showcase their products to a diverse audience. Home & Gift attracts over 6,000 quality visitors each year, including independent and multiple stores, leading department stores, garden centres, online retailers, and museums. With a combined buying budget of £900m, this event is the perfect platform to break into the Northern retail market and build meaningful connections with key buyers.
There's no denying that trade shows serve as a valuable sourcing hub for buyers. At Home & Gift, buyers can discover thousands of new products from exciting new brands, ensuring their offerings remain fresh and relevant. With over 700 brands spread across seven halls and Design Points, there's a wealth of variety on offer. In fact, 65% of buyers at Home & Gift order all through the year, making it the ideal event to find new products for the coming season.
Trade shows also offer a unique chance to learn and grow, both professionally and personally. Home & Gift, for example, encourages eco-conscious sourcing and features a range of upcycled and sustainable products. This not only allows buyers to cater to the growing demand for eco-friendly options but also promotes a culture of sustainability within the retail industry. Additionally, trade shows often host seminars and workshops, providing valuable insights and knowledge to attendees.
Despite the cost of attending trade shows, the benefits are undeniable. From fostering connections and discovering new products to gaining industry insights, trade shows provide a comprehensive platform for retail businesses to thrive. So, are trade shows worth the investment? When it comes to events like Home & Gift, the answer is a resounding yes.