Tips from Retailers
- Showcase Product Knowledge: Be well-versed in your products and have a price list handy.
- Highlight Best-Sellers: Guide customers with popular items and provide retail statistics for newcomers.
- Provide Quality Images: Supply high-resolution product images upon request.
- Know Shipping Details: Be aware of the "carriage paid" threshold and communicate lead times.
- Avoid Stock Conflicts: Inform if products are stocked nearby to prevent order cancellations.
- Display Samples: Show product examples outside the packaging, but keep the packaging visible.
- Offer a Line Sheet: Provide a one-page sheet with pricing, terms, minimum orders, shipping details, contact info, and ordering instructions.
- Use Clear Codes: Assign clear codes or names to products for efficient communication.
Tips from Seasoned Exhibitors
- Take Notes: Document crucial details such as potential buyers' names, companies, interests, and timelines.
- Follow Up Leads: Follow up with each lead within a week to ensure they remember you and your brand.
- Network: Engage with neighboring stands and network at the show.
- Plan Stand Presentation: Design your stand thoughtfully, using color and unique display methods.
- Organise Information: Keep all necessary show information in a single notebook or folder for easy reference.
Tips from the H&G Team
- Respond to H&G Requests: Look out for emails from the H&G team requesting information and images.
- Promote Your Brand: Start promoting your brand prior to the show using social media and other channels.
- Dress to Impress: Dress well to make a good impression.
- Be Confident on the Stand: Engage with visitors and avoid spending too much time on your phone or laptop.
- Communicate Clearly: Ask open-ended questions and enthuse about your product.